2. Theatres
A common misconception is that storyboards are not used in theatres. They are frequently special tools that directors and playwrights use to understand the layout of the scene.
3. Animatic
In animation and special effects work, the storyboarding stage may be followed by simplified mock-ups called “animatic” to give a better idea of how the scene will look and feel with motion and timing. At its simplest, an animatic is a series of still images edited together and displayed in sequence. More commonly, a rough dialogue and/or rough soundtrack is added to the sequence of still images (usually taken from a storyboard) to test whether the sound and images are working effectively together.
This allows the animators and directors to work out any screenplay, camera positioning. Shot list and timing issues that may exist with the current storyboard. The storyboard and soundtrack are amended if necessary, and a new animatic may be created and reviewed with the director until the storyboard is perfect. Editing the film at the animatic stage can avoid animation of scenes that would be edited out of the film. The animation is usually an expensive process, so there should be a minimum of “deleted scenes “if the film is to be completed within budget.
Often storyboard is animated with simple zoom and pans to simulate camera movement. These animations can be combined with available animatic, sound effects, and dialogue to create a presentation of how a film could be shot and cut together.
An animatic is also used by advertising agencies to create inexpensive test commercials. A variation, the “rip-o-Matic” is made from scenes of existing movies, television program, or commercial, to simulate the look and feel of the proposed commercial. Rip, in this sense, refers to ripping-off an original work to create a new one.
4. Photomatic
A Photomatic is a series of still photographs edited together and presented on the screen in a sequence. Usually, a voice-over,
Soundtrack and sound effects are added to the piece to create a presentation to show how a film could be shot and cut together. Increasingly used by advertisers and advertising agencies to research the effectiveness of their proposed storyboard before committing to a ‘full up’ television advertisement.
The Photomatic is usually a research tool, similar to an animatic; in that, it represents the work to a test audience so that the commissioners of the work can gauge its effectiveness.
Originally, the photographer was taken using color negative film. A selection would be made from contact sheets and prints made. The prints would be placed on a rostrum and recorded to videotape using a standard video camera. Any moves, pans, or zooms would have to be made in-camera. The captured scenes could then be edited. Digital Photography, web access to stock photography, and nonlinear editing programs have had a marked impact on this way of filmmaking also leading to the term ‘digimatic’. Images can be shot and edited very quickly to allow important creative decisions to be made ‘live’. Photo composite animations can build intricate scenes that would normally be beyond many test film budgets.
The term ‘Photomatic’ is probably derived from ‘animatic’ or photo-animation.
Some writers have used storyboard type drawings for their scripting of comic books, often indicating staging of figures background and balloon placements with instruction to the artist as needed often scribbled in the margins and the dialogue/caption indicated.
6. Business
Storyboards were adapted from the film industry to business, purportedly by Howard Hughes of Hughes Aircraft. Today they are used by industry for planning ad campaigns, commercials, a proposal, or other projects intended to convince or compel to action.
A “quality storyboard “is a tool to help facilitate the introduction of a quality improvement process into an organization. Design
Comics are a type of storyboard used to include a customer or other character into a narrative. Design comics are most often used in designing websites or illustrating product usage scenarios during design.
7. Interactive media
More recently the term storyboard has been used in the fields of web development, software development, and instructional design to present and describe, in written, interactive events as well as audio and motion, particularly on user interface and electronic pages.
I hope this article is a little bit helpful in understanding about storyboarding is and we will continue to know more about it in my next article. In my next article, we will learn about the benefits of storyboarding and creation, points to remember. Production storyboarding checklist and How do I make a storyboard?
